VERTILUX

 

Print Design & Technical Illustrations

The Tullamarine based Vertilux came to me with a challenge; updating and redesigning their entire catalogue range displaying their entire range. Their technical pages had been partially completed by a previous designer, but the layout was inconsistent. I was contracted to fix and complete the layout for 3 of their catalogues and also design new cover tabs.

 

Along the way, some data had been earmarked as out of date and I was requested to create some illustrations for the technical data sheets from photos of their products. Drawn by hand in Adobe Illustrator, I was able to create the vectors and include them in the catalogue designs in time for the print deadline.

MY ROLE IS TO USE DIGITAL COMMUNICATION DESIGN ACROSS SOCIAL MEDIA AND THE WEB.

AREAS OF EXPERTISE: Graphic Design, Vector Illustration, Social Media Strategy, Digital Design, Web Design, Photography, Compositions, Retouching, Typography, Layout, Package Design, Point of Sales Marketing, EDM, Corporate Identity, Branding, Logos, Audio/Video Editing, CMS, CRM, Analytics & Agile Methodology.