VERTILUX
Print Design & Technical Illustrations
The Tullamarine based Vertilux came to me with a challenge; updating and redesigning their entire catalogue range displaying their entire range. Their technical pages had been partially completed by a previous designer, but the layout was inconsistent. I was contracted to fix and complete the layout for 3 of their catalogues and also design new cover tabs.
Along the way, some data had been earmarked as out of date and I was requested to create some illustrations for the technical data sheets from photos of their products. Drawn by hand in Adobe Illustrator, I was able to create the vectors and include them in the catalogue designs in time for the print deadline.
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MY ROLE IS TO USE DIGITAL COMMUNICATION DESIGN ACROSS SOCIAL MEDIA AND THE WEB.
AREAS OF EXPERTISE: Graphic Design, Vector Illustration, Social Media Strategy, Digital Design, Web Design, Photography, Compositions, Retouching, Typography, Layout, Package Design, Point of Sales Marketing, EDM, Corporate Identity, Branding, Logos, Audio/Video Editing, CMS, CRM, Analytics & Agile Methodology.
Copyright © 2021 Annie Callaghan. All design, photographs and illustrations by Annie Callaghan. All rights reserved.
